Have you heard of the Rule of 26? Why do many service-based websites fail to attract and convert clients? Which three aspects of your practice should you optimize to see a dramatic increase in income?







In this podcast episode, Sam Carvalho speaks about Michael Buzinski’s Rule of 26 to guarantee an increase in your revenue.







Podcast Sponsor: Brighter Vision















It’s that time of year again!







My friends over at Brighter Vision are once again kicking off the fall season with a month-long digital conference event they call ‘Fall Into Cash’.







For the entire month of September, they’ll be teaming up with the top brands, consultants, and coaches in the mental health industry to provide you with the best advice, tools, content, podcasts, and giveaways; all centered around one main goal – helping you grow your practice and make more money.







Plus, in celebration of the 6th anniversary of ‘Fall Into Cash’, they’re also offering a very special discount exclusively for Practice of the Practice listeners.







From now until the end of the month, they’re offering $20/month off of any website service plan for your whole first year plus no signup fees – that’s a savings of over $200!







For more information and to take advantage of this great offer, head on over to brightervision.com/joe.







Meet Michael Buzinski















Michael Buzinski is a life-long entrepreneur, digital marketing thought leader and best-selling author. Dubbed a “visionary marketer” by the American Marketing Association, Michael’s sole mission is to reduce the prevalence of entrepreneurial poverty in the US. Buzz, as most call him, has simplified digital marketing success with the Rule of 26 to help business owners avoid the time drain and frustration of managing profitable digital marketing campaigns.







Connect with Michael Buzinski on Instagram, Twitter, and LinkedIn.







Visit the Buzzworthy website and connect with them and LinkedIn.







In This Podcast









* What is the Rule of 26?







* Why do some service-based business websites fail to create revenue?







* You need to determine your ideal client







* Michael’s advice to private practitioners









What is the Rule of 26?









It is a strategy basically that I have created to simplify what we need to look at when we’re attaching or approaching the website marketing for service-based businesses.

Michael Buzinski







The Rule of 26 states that if you increase:









* your unique traffic by 26%







* your conversion rate by 26%







* your average revenue per client by 26%